My adventure in Social Media began like the adventures of countless others with the creation of my personal Facebook page in 2006. I really wasn’t sure what the purpose was at the time, and I don’t think anyone really did. Outside of the visionaries and emerging thought leaders in the field, we all assumed it would be something merely for fun – for reconnecting with old friends and family members, for finding new friends and flirting with new loves. It was just a platform that brought MySpace, Classmates.com, match.com and other similar networking sites together in one place in this fledgling field we have since come to know as the powerhouse of Social Media.
What a difference a few years can make. Once I familiarized myself with Facebook and went on to explore other platforms, I quickly realized Social Media’s potential. I took advantage of the resources available in the Web 2.0 age and taught myself Social Media Marketing. I “went rogue” at my previous employer, and established campaigns for them in my own time. No one took it, or me, seriously…until it started producing results. And that is the beauty of Social Media – you can see the ROI almost immediately. It provides instant gratification and up to the moment feedback, with powerful metrics unprecedented in the Marketing profession. This allows you to adjust your messaging and tailor your publishing schedule to coincide with peak user times maximizing your reach.
Unfortunately, the honeymoon didn’t last with that previous employer. You can read all about it here. Frustrated with the outcome and disappointed in their attitude, I awoke very early one morning and wrote that blog post in one sitting. It was the beginning of the original Lemonade Stand blog and the beginning of my consulting firm, Lemonade Marketing. For the past few months I have been consulting with a handful of clients in industries as varied as a craft bourbon distiller, a neighborhood jeweler and an independent film company. I have also been working on my design skills (this site is a collaborative effort between myself and a rockstar designer – I have learned a lot from him) as well as learning basic HTML/CSS. I am solely responsible for the content of these pages – both writing and coding. I have also recently begun PhotoShop tutorials. Right now, Lynda.com is my best friend!
Fun Fact: When I was first learning to code I was obsessed with the Tron:Legacy soundtrack. To this day I prefer listening to Daft Punk while I code or work in a CMS.
We have an entire galaxy of Social Media platforms that bring people together, but also bring people and products together. The world of marketing hasn’t been the same since, and it is clear there is no going back. But why would you want to? Through the effective use of Social Media campaigns even very small businesses with little to nothing in the way of a marketing budget can reach thousands of people on a deeply personal level. Marketing today is about building brand recognition and trust. There is nothing like Social Media for facilitating that. A well run Community on a company Facebook page can turn skeptics into believers and new customers into brand evangelists.