Built, maintained, and wrote/generated content for the original RK & Co blog, The Daily Gem.
RK & Co isn’t your average jewelry store. Breast cancer claimed the life of the founder’s mother a few years ago, and the store was established in her memory. Part of their mission is to donate a percentage of every purchase to finding a cure for cancer. They have partnered with both Northside Hospital here in Atlanta, and also with the National Breast Cancer Coalition. Understanding and respecting that unique aspect of their business carried with it a responsibility to blog about more than just bling. I also shared news articles about breakthroughs in cancer research, and tips for prevention & early detection. Because even a jewelry store (and a blog about gems) can make a difference.
People are still talking about the Bob Marley post.
RK & Co has recently retained my services once again, and we are just beginning an assessment of needs and wants. Web, Social Media, & SEO strategy coming soon!